Light—it shapes the world around us. It energizes and soothes, invigorates and inspires. Dynamic and always evolving, it’s as alive as the very life it illuminates. And yet, we often treat man-made light as a mere utility, remaining complacent with stagnant, chilly light —when it holds the potential to be so much more.
Enter three Austin entrepreneurs who joined forces and founded Ketra to explore that potential. Since the beginning, we’ve dreamt up lighting products that emulate the awe-inspiring possibilities of natural light—and leveraged cutting edge technology to take them even further.
In 2018, Ketra was acquired by Lutron, the world’s leader in lighting controls and shades. Now working together, we’re pairing transformational light with world-class controls and shades for the ultimate leap forward in lighting personalization—seamless control of daylight and electric light.
Our shared mission is to make light an integral part of the human experience. We’re rewriting the story of light and creating technology that works intuitively with us—to make the world a brighter, more beautiful place.
Welcome to the future of light.